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Web Survey Bibliography

Title To Mix or Not to Mix Data Collection Modes in Surveys
Source Journal of Official Statistics, 21, 2, pp. 233-255
Year 2005
Access date 14.09.2005
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Abstract

Traditionally in social surveys and official statistics data were collected either by an interviewer visiting a respondent or through a self-administered mail questionnaire.  In the second half of the twentieth century this picture changed rapidly.  Telephone surveys became increasingly popular, reaching their zenith at the 1990's.  Advances in computer technology in the last thirty years, made computer-assisted survey methods possible, including methods for internet and web surveys. This variety of data collection methods led to methodological questions, such as, which method to choose and which is best? Recently in survey practice multiple modes of data collection or mixed modes have become more and more popular. In this presentation we will outline the advantages and disadvantages of mixed mode survey designs. We start with reasons for using more than one mode in a survey.  We will proceed with an overview of common forms of mixed mode design and discuss the advantages and disadvantages of mixed modes. Our overview will end with a discussion of practical issues and an agenda for future research.

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Year of publication2005
Bibliographic typeJournal article
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Web survey bibliography - 2005 (76)

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